Starting a blog in Australia is pretty much the same deal as starting a blog anywhere around the world but for us Aussies there’s a few questions that come to mind.
Starting a blog in Australia is the same as starting a blog in U.S.A, Canada, Philippines or even Sri Lanka.
The same process applies of purchasing a domain name, purchasing a webhost provider. and installing WordPress.
If you don’t understand anything in the above sentence, check out my ‘How to Make a Blog in 15 Minutes’ post after you’ve read this post.
You can literally set up a blog and start blogging in under 15 minutes.
Depending on which country you’re going to be blogging from, in this case Australia, you really have to take a step back and figure out where you want your audience to come from.
Selecting a domain extension such as .au or .co.uk, will help your blog rank in that specific country better. There is a domain extension for pretty much every country.
So, if you have a blog that you’d like to call melbournefoodie where you’ll be blogging about your food adventures around the busy streets of Melbourne, than you’re better of selecting melbournefoodie.com.au.
Obviously your audience will be mainly people in Australia and thus the products and services you’re going to promote will be specific to that audience.
Yes, you may get some audience from USA and other countries but they’re not your main audience. They’re not really going to care about the local food in Melbourne unless their traveling there.
But, if you’re going to make a blog about investing in the stock market and you’re an international investor who invests in companies that are in all countries such as Apple, Microsoft, etc than your audience is going to be made up of people in random parts of the world that share the same hobby.
In this case, you’d want to select a basic .com with no .au extension.
Keep this in mind when selecting your domain name.
- The U.S.A has a population of over 300 million people whereas Australia has less than 10% of that.
- U.S.A, Australia, U.K and Canada are the major english speaking languages and are the biggest spenders online.
With these two things, in most cases, you’d want to simply select a .com without any further country specific extensions.
A website name is something that needs to be carefully thought out because once picked, it can’t be changed. You can transfer all the data to a different website name later but in the process you will lose all links linking in to your website articles and any Google rankings you’ve accumulated due to your efforts.
In my opinion, it’s not worth it.
So in terms of starting a blog in Australia, follow the same process in my ‘How to Make a Blog in 15 Minutes’ post and you’ll be fine.